Archive for January, 2007

Take Your Internal Brand to the Bank

January 26, 2007

It seems everyone is seeking ways to make the customer experience more personal, intimate and emotional. When even B2B marketers are trying to create “love” for their widgets, you know you are truly in the throes of the “Experience Economy.” If you’re a brand-builder looking to forge similar bonds with your customers in 2007, do yourself a favor – make a quick study of the companies and brands you personally like and dislike…and think about the “secret sauce” that makes them hum. (more…)

Customer Experience Litmus Test

January 23, 2007

Are you looking for a good diagnostic tool to let you know if your customer experience is up to par? Well, you can hire a consulting firm (such as LRA!) with some expertise in the area to provide you with an in-depth analysis of your “current state” customer experience…or you can complete this quickie internal diagnostic. It’s one question. (more…)